Privacy Policy

Last Updated: 2026

buhistory.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

• Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: IP address, browser type, operating system, referral source, and pages visited.
• Cookie Data: Information stored through cookies and similar tracking technologies.
• Usage Data: How you interact with our website, including clicks, scrolling behaviour, and time spent on pages.

How We Use Information

We use the information we collect for the following purposes:

• To analyse website performance and user behaviour through analytics tools.
• To track affiliate commissions and referrals to partner casinos.
• To improve and optimise the user experience on our website.
• To send you newsletters, updates, and promotional content (with your consent).
• To comply with legal obligations and prevent fraudulent activity.

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Used to track user behaviour and improve our site.
• Affiliate Tracking Cookies: Used to identify referrals and track commissions from casino partners.
• Marketing Cookies: Used for targeted advertising and retargeting purposes.

You can opt-out of non-essential cookies by adjusting your browser settings or clicking the cookie consent banner on our website. Please note that disabling cookies may affect site functionality.

Third-Party Links

Our website contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external websites. We strongly recommend reviewing their individual privacy policies before providing any personal information or engaging in gambling activities. The inclusion of external links does not imply endorsement or affiliation beyond our affiliate partnerships.

Your Rights

Under the UK General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete information.
• Right to Erasure: You can request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: You can request limitations on how we process your information.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to processing for marketing purposes or affiliate tracking.
• Right to Lodge a Complaint: You can file a complaint with the UK Information Commissioner's Office (ICO).

If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and other state privacy laws. Please contact us for more information.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Typically, we retain:

• Contact information: up to 24 months from last interaction.
• Analytics data: up to 26 months.
• Affiliate tracking data: as required by our affiliate partners' terms.

You can request deletion of your data at any time by contacting us.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:

Email: [email protected]
Website: buhistory.org.uk

We will respond to your enquiry within 30 days in accordance with UK data protection law.